First things first: No, email marketing is not dead. It’s very much alive, actually, and it’s worth the effort when you know how to work it. Email marketing is a great way to keep in touch with your target market.
Think about it.
The vast majority of the population is on social media. And that means the vast majority of the population also have email addresses (because you know what you need in order to sign up for social media profiles? That’s right. An email address.). That’s a lot of potential for you to harness.
But first, you’ll need to make sure that you don’t wind up in their junk inbox.
That’s the tricky part.
You know as well as we do that your target market’s attention span is pretty short. If you don’t catch their interests in the first few seconds, you’re doomed to get lost in the endless void of spam mail.
At Frostbyte, we understand how frustrating it can be to pour your efforts into a campaign and have little to show for it. That’s why we have email marketing specialists on-staff to help turn those passive clicks into customers.