We get this question more often than you’d think. In fact, small- to medium-sized business owners across Colorado are not taking advantage of local business directory management as a digital marketing strategy because they have no idea what it is. They assume it’s just another one of those unnecessary services that digital marketers pitch them. And that’s completely understandable.
So we’re not going to talk to you about this as digital marketers. This is just going to be from one successful business owner to another:
Local business directory management matters because it is a highly under-utilized strategy. That means your competitors are probably not taking advantage of this strategy, either, and you just found yourself a huge gap in the market.
Intrigued? Let’s chat about it.
Local business directory management involves putting your website and your company details on a popular web directory. This increases your page ranking, drives more traffic to your website, and even makes your business more accessible to your target market (especially when you list your business under a specific category that is relevant to your brand).
Most digital marketers can place your business on a local web directory and increase your web traffic across Google, Bing, and Yelp. But Frostbyte can submit your business to over 80 major directory sites while also managing your Google My Business profile. Now, you don’t have to be an expert in digital marketing to know that that’s a lot of traffic.